Search Engine Marketing

SEM (Search Engine Marketing) is a marketing method that employs Internet in facilitating a website's recognition online by its occurrence in the first results of a search engine.

The most popular search engines marketers choose to make use of are:
  1. Google
  2. Yahoo
  3. Bing
  4. Ask
  1. Yandex(Russia)
  2. Rambler(Russia)
  3. Baidu(China)
  4. Onkosh(Middle East)
This type of marketing is basically represented by two main elements:

1. Search Engine Optimization(SEO) consists in managing and adapting the website so that it meets the search engine requirement in order to be listed in the first sequence of results.
2. Paid Search is a more effective way of drawing traffic to your site. Compared to SEO, it is much faster but involves a financial investment.
But not just drawing traffic to your site is the final goal of Search Engine Marketing, but attaining your marketing objectives. The visitors have to do an action. Whether it is buying a product, subscribing, signing up, downloading files or voting for something, these are the results to be monitored and attained through an efficient Search Engine Marketing strategy.