Product features

The features are the advantages and benefits that the product offers the clients. The features are focused around the following characteristics that determine the advantages of the product and at what level are the customers' needs satisfied.

All these elements generate specific marketing actions, that re strictly related to the other elements of the marketing mix. For example, if we are focused on product quality, this is usually related to the price levels that re used. So, for high quality products, high prices are used, while for low quality products, lower prices.