Marketing Classification

The development of marketing was accompanied by its division in various categories depending on some of its constituent factors.
Initially, marketing was connected with the production and distribution of goods and services, but afterwards it expanded to other areas like social, politic, entertainment.
Moreover, even inside the company took place a specialization of marketing.

Considering the area where marketing is applied we distinguish between:
When taking into account the market features marketing focuses on:
Specialization according to product features:
Marketing generates a series of utilities that cause the customer satisfaction:
Having many areas of expansion, specialized departments and generating many utilities to the customers, marketing has shifted its focus from simply manufacturing products to meeting society's needs.