Functions of marketing

The functions of marketing are embodied in the aggregate of economic activities related to the transfer of property right, selling and buying, the transport and storage of goods, distribution, packaging, financing and procurement.

All these areas involve numerous marketing actions that are distinguished between general and specific functions.

The general functions of marketing are:

Marketing involves more than its functions. It has certain principles of organizing the company's activity:

Achievement of these principles guides the company to attain the final objective and has a long term perspective of efficient activities.